Business · Updated 22 October 2026

Building a padel centre is one thing. Filling the courts is another. The first months after opening set the tone for your club: if players have a good first experience and come back, word spreads fast. Here is a simple 90-day plan for marketing a new padel centre.

Before opening: build a waiting list

Start marketing while the courts are being installed. The goal is to have people ready to book on day one.

• Create a simple landing page with opening date, location and a sign-up form for early access.
• Use social media to show progress: the slab, the delivery, the glass going up. Building in public creates curiosity.
• Offer founding memberships or early-bird packages to people who sign up before opening.
• Contact local companies, schools, sports clubs and associations. Many are looking for new team activities.

Opening week: let people try

Padel is easy to learn, but many people have never held a padel racket. Lower the barrier:

• Open house days with free taster sessions and rackets to borrow.
• Short beginner clinics with a coach, so new players learn the basics and the rules.
• An opening tournament for players who already play, to show that your club is a place for good padel too.
• Invite local media and influencers to try the courts.

Days 1–30: turn visitors into regulars

The first visit is the easy part. The challenge is the second and third visit.

• Follow up with everyone who tried padel. Offer a discount on their next booking or a beginner course.
• Organise mix-ins and social games where players are matched with others at their level. Many beginners do not have three friends who play.
• Make booking easy with an online booking system and clear prices.

Days 30–60: build community

Players who feel part of a community stay longer. This is where leagues and regular events come in.

• Start internal leagues at different levels, so everyone has a reason to play every week.
• Women’s sessions, senior mornings and junior training help you reach groups who play at off-peak times.
• Social events such as Friday padel with music or after-work tournaments create a club atmosphere.

Days 60–90: fill the off-peak hours

Evenings and weekends usually fill first. Off-peak hours are where profitability is won or lost. Read more in our guides to padel centre revenue streams and membership vs pay-and-play.

• Corporate deals: lunchtime padel or team events for local companies.
• School and club partnerships for daytime sessions.
• Off-peak pricing and memberships that include daytime play.
• Coaching programmes that run during quiet hours.

The product is part of the marketing

The best marketing for a padel centre is a great experience on court. Good glass, even turf and strong lighting make players want to come back – and recommend your club to friends. Panoramic courts also look great in photos and videos, which helps on social media. Compare court models in our guide to EVO vs Full Vision vs Tournament.

Measure what works

Track occupancy by hour, the number of new players, how many come back within 30 days and which channels bring the most bookings. Adjust your plan every month based on what the numbers show.

Planning a new padel centre?

Padel Provider supplies premium Padel Tech courts at a price well below what you would normally expect for this quality. We send quotes and technical specifications, deliver the courts and have them installed. You handle the site, foundation and permits. Use our court configurator to see an indicative price.

Frequently asked questions

When should I start marketing a new padel centre?

Before opening. Build a waiting list while the courts are being installed, so people are ready to book on day one.

How do I attract beginners to padel?

Offer free taster sessions, rackets to borrow and short beginner clinics with a coach.

How do I fill off-peak hours at a padel centre?

Use corporate deals, school partnerships, off-peak pricing and coaching programmes during quiet hours.

Does court quality affect marketing?

Yes. A good experience on court makes players come back and recommend the club, and panoramic courts look good on social media.

Sources: Padel Provider guidance based on common practice in padel club operations.